Periodically I will write open letters to tech companies, usually chastising them for interface, or some form of glitch. Now I write to Blackberry to chastise them for a marketing mistake, which really could be corrected.
Now, here’s my letter:
Rumor has it you’re releasing BBM for iPhone and Android on September 20th. You know what else is being released on September 20th? The iPhone 5S. Let me know if you see the problem yet.
I get the whole “it’s hard to compete in hardware” thing, and that you’re selling assets and becoming a software company in some sense, but that doesn’t mean you have to ruin every decision. The news on the 20th, and the 21st is going to be everything iPhone: iPhones sell out. iPhones miss expectations. Critics, and fanboys alike will be talking iPhone, and BBM will quietly make its entrance, shrinking further into oblivion.
Your goal should be to make your remaining assets as valuable as can be, and you definitely could do that with BBM, but to do that, you need to be the headline, not the footnote.
If you’re from Blackberry (and you may be, because I’m emailing this to your PR team), I urge you to push your announcement back a week, or at least until the following Tuesday. Everybody will just be receiving their newly shipped iPhones, and will adventurously try the new Blackberry app, which they will have heard about, because by this time people will care.
Don’t screw up another decision. Release it late, and enjoy success with your new app.
P.S: I’m still waiting on my demo BB10 device, after emailing you close to 18 months ago. Any time now, I will
Webmaster, bloggers, and designers often need to work on wordpress design on a test site before sending something over to a live site, but most solutions for getting wordpress installs onto a mac involve complex virtual servers, and manual uploading and setup. There’s an easier way. Here’s how to set up a fully manipulable test install of WordPress on a mac in only five clicks.
Instructions for Installing WordPress On Mountain Lion
- Open up the Mac App Store.
- Search for “BitNamiStackWordpress”.
- Install the free app of the same name, and launch it.
- The app will do all the heavy lifting for you.
- In the app, go to the “manage servers” tab, and click “start all”. This will start up your new virtual server, and may take a minute.
- Go back to the welcome tab.
- Click “Visit Application”.
- Click “Access Bitnami WordPress Stack” on the web page that the last button has taken you to.
- Welcome to your new wordpress site. This is a fully functional wordpress, built for testing on your server. To get advanced with your skills, pick up a copy of wordpress for dummies.
How it Works
The app uses a variety of automated processes to set up a virtual server on your hard drive, and then installs open-source software like WordPress and PHP-MyAdmin for you, giving you full database control, and easy access to wordpress straight from your mac computer.
The 50 billionth app downloaded on iOS (I wonder how they keep track) was downloaded by Brandon Ashmore of Mentor, Ohio. He’ll be walking away with a $10,000 itunes giftcard for his troubles (not shabby). Ashmore downloaded “Say the Same Thing”, a word game created by internet-famous band, OKGO (Remember the guys who did the music video on treadmills). They happen to have made two of my favorite videos on Youtube, so to celebrate Brandon’s win, I’ve posted them below. Enjoy. More details on the contest.