Category: advertising

iPhone weather accessory in Apple Dream ad

Apple’s New Ad is Inspiring (and super-viral)

Some judge the worth of a product by its features. Others judge it by the impact it has on society. That’s Apple’s message in its latest commercial, titled “Dreams”, advertising the iPhone. The ad was released yesterday, and it’s being very well received. Based on my refreshing, it’s now receiving 30,000-40,000 views an hour, up from 20,000 a few hours ago. It’s also received...




microsoft i don't like change

This is the best Microsoft Ad…Ever [Video]

If Microsoft had an equivalent to Apple’s landmark “1984” ad, this ad would be it. Microsoft’s new ad, “Child of the ’90s”, aims to sell internet explorer, or rather, to reintroduce it. Using outdated items like Floppy disks, bowl cuts, and neopets, Microsoft forces nostalgia at the world’s most popular browser of the 1990s, Internet Explorer. And then, Microsoft slices through the delusion that...




modern family windows product placement

Modern Family And Microsoft Go a bit Wild with the Product Placement

Microsoft must have paid Modern Family a lot of money for the rights to product placement, because in one screenshot, I found eight products placed, from a Windows tablet, to a Surface-like tablet, to Windows laptops. Seriously, it’s a barrage of Windows Products. It’s the best marketing I’ve seen from Microsoft in recent years. Especially compared to their awful TV ads. Check it out...




Apple’s Touching Holiday Ad Was Shot Entirely on An iPhone 5S

As they say, “the proof is in the pudding”. Apple showed off the iPhone 5S’s camera in one of the more brilliant smartphone ads of all time, “A Harris Family Holiday”, an ad launched yesterday, set to Judy Garland’s “Have Yourself a Merry Little Christmas”. The ad was a family holiday montage shot entirely on an iPhone 5S – a standard iPhone 5S. Complete...




New Google Search Ads Are a Case-study in Poor Design

Google has always been expert in design, mastering the art of clean, user-focused pages, but their new ad format does just the opposite. Google’s latest ads occupy nearly the entire search page above the fold, requiring users to scroll down to see anything past the first result. It makes Google unusable, without adblock. It’s so sad, when a company turns away from its mission...