Amazo.Love memo – Full Text

This is the Amazon.love memo penned by Amazon CEO Jeff Bezos:

  • Rudeness is not cool.
  • Defeating tiny guys is not cool.
  • Close-following is not cool.
  • Young is cool.
  • Risk taking is cool.
  • Winning is cool.
  • Polite is cool.
  • Defeating bigger, unsympathetic guys is cool.
  • Inventing is cool.
  • Explorers are cool.
  • Conquerors are not cool.
  • Obsessing over competitors is not cool.
  • Empowering others is cool.
  • Capturing all the value only for the company is not cool.
  • Leadership is cool.
  • Conviction is cool.
  • Straightforwardness is cool.
  • Pandering to the crowd is not cool.
  • Hypocrisy is not cool.
  • Authenticity is cool.
  • Thinking big is cool.
  • The unexpected is cool.
  • Missionaries are cool.
  • Mercenaries are not cool.” – Jeff Bezos

 

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