Apple’s Touching Holiday Ad Was Shot Entirely on An iPhone 5S

As they say, “the proof is in the pudding”. Apple showed off the iPhone 5S’s camera in one of the more brilliant smartphone ads of all time, “A Harris Family Holiday”, an ad launched yesterday, set to Judy Garland’s “Have Yourself a Merry Little Christmas”.

The ad was a family holiday montage shot entirely on an iPhone 5S – a standard iPhone 5S. Complete with slow motion, rich colors, and stop motion animations, the commercial stated exactly how capable the iPhone was, without once mentioning the product, or the competitor. There are shots in the snow to emphasize durability, and even a few natural lens flares, all still revolving around the theme of a family christmas.

In any tech commercial today (other than this), there are subtitles mentioning the phone’s 12 megapixel camera (Microsoft), there are vocal interactions with the phone (Moto X), there are massacres between iPhone and Android users over phones (Nokia). This ad brings the warmth of the holidays, and serves as more of a short film than an ad. It’s something that will attract eyeballs  to the product- as they say in the ad biz – without even calling attention to the product.

Apple’s marketing team told a story, and through that story, they conveyed their point quite well. This is marketing genius. What do you think? What’s your favorite commercial? Leave a comment.

It wasn’t funny, like last year’s Santa ad, but it was touching, and it was meaningful. Watch it.

What do you think? What’s your favorite commercial? Leave a comment!

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Michael Sitver

Michael Sitver is a technology insider who has been blogging about technology since 2011. Along the way, he's interviewed founders of innovative startups, and executives from fortune 500 companies, and he's tried dozens or hundreds of gadgets. Michael has also contributed to works featured in Newsday, The San Francisco Chronicle, and the associated press. Michael also occasionally consults, and writes for Seeking Alpha and Yahoo News.

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