See inside Beijing’s Giant Apple Store(Photos)

A decade ago, Apple’s brand was limited mostly to the USA, with some limited penetration in Europe and Asia. Now, only a short time later, they’ve built an incredible worldwide empire of stores, one of which I visited today.

The Beijing Apple Store is massive, with a multistory glass storefront right in the heart of Beijing’s more upscale commercial district. Just down the street, a variety of vendors peddle everything from candied fruit to fried cockroach skewers. Drawing visitor from hundreds of yards away is an incredibly bright monitor, displaying a constant loop of  Apple commercials. As the commercials transition from white to black, the area becomes noticeably darker.

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Inside the store, multilingual geniuses direct customers through the massive retail space. A large Apple logo lights up a massive glass spiral staircase, which leads to the next floor. 

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All around are happy patrons, enjoying the products inside just as much as their US counterparts. This consistency of design, grandiose scale, and service is what makes Apple amazing.

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