What is a Pivot? Startup 101 (Video)

If you’re here, you’re probably wondering what a Pivot is in the startup sense. I’m going to answer that in two ways. First, I’ll give you my simplified answer, and then, I’m embedding a video below my answer of the term’s creator, author Eric Ries, where he gives the only definition you’ll ever need to master the term.

Pivot: Changing strategy, without changing vision, or goal. IE, changing the means to the end.

In a startup, things are going to fail, or not go as planned, and you’re going to have to adjust what you’re doing to get to that final success. Ries points out that Youtube started out as a dating service (get the You now), and Twitter started out as a podcasting service, but even Facebook started out as a directory (video here).

Pivoting is a natural thing, so learn about how it’s been done well below.


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Michael Sitver

Michael Sitver is a technology insider who has been blogging about technology since 2011. Along the way, he's interviewed founders of innovative startups, and executives from fortune 500 companies, and he's tried dozens or hundreds of gadgets. Michael has also contributed to works featured in Newsday, The San Francisco Chronicle, and the associated press. Michael also occasionally consults, and writes for Seeking Alpha and Yahoo News.

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